Jean-Francois Lisée is going trilingual to court the anglophone and allophone vote.

He shot a promotional video and launched new Facebook pages on Tuesday aimed at courting the non-francophone vote.

The leader of the Parti Quebecois has been a very prominent force in Quebec politics for decades, but for those who are unaware of his largely behind-the-scenes influence, he hopes introductory videos will start a conversation.

Jean-Francois Lisée's English Facebook page

"Someone asked me 'Why do you want to talk to Anglo Quebecers?' Because they're Quebecers. That's the simple answer," said Lisée.

Lisée has repeatedly tried to encourage non-francophones to join the separatist movement.

The former aide to then-Premier Lucien Bouchard was instrumental in the famous speech to the Anglos at the Centaur Theatre in 1996, following the previous year's referendum.

Lisée was also the Minister responsible for Anglophones during his time in the Pauline Marois cabinet.

"You know why we're trying to reach out directly to you in English? It's because things must change," he said in the Facebook video.

Lisée said he wants to reach out to voters in their mother tongue to convince them to abandon the Liberal party -- at least for the next provincial election.

"I think we've been too timid in the past in doing that and you know I'm not timid, so I want to do this consistently," he said.

The recently-elected PQ leader has actually reached out to Anglophones more than the party most of them support.

Two weeks ago, Philippe Couillard met the Quebec Community Groups Network.

It was the first time a Premier had met the English-speaking group since Bernard Landry was in office from 2001 to 2003.

"I want to meet them on a regular basis and I want them to have a full point of contact in my office so that we can always address issues as they come," said Couillard.

The QCGN wants an anglophone affairs office, but Couillard is reluctant to implement this.

"I never really favoured this because it gives the image of splitting Quebecers in two groups, but I do recognize that they have specific concerns that we want to address," said the Premier.

Lisée said the Liberals take English voters for granted.

"The actions of the Couillard government towards the Anglo community have been very negative in these last two years. First they stripped the community of much of their control over hospitals and then they tried to suppress English school boards. So I mean clearly they don't care," said Lisée.

The PQ leader has promised -- repeatedly -- that if the PQ is elected in 2018, it will not hold a referendum.

The Liberal party said that simply means the PQ would spend four years in office preparing for a referendum in a second mandate.