The second man who died in a brutal apartment arson in St. Henri Friday has been identified.

He is 27-year-old Montrealer Einick Gitelman, friends have confirmed.

Gitelman was not known to police, and the motive for his death is so far unclear.

The other victim was previously identified as 29-year-old hip-hop promoter Matt Dutch Garner.

Friends described Garner and Gitelman as friends. They said Gitelman was not tied to the hip-hop industry.

"They were both amazing people, innocent people," said local hip-hop artist i.blast, who described his manager Garner as a talented promoter and manager.

"Matt did everything for me. He was my legs, my arms in the industry. He was my mentor, he was dear friend. He taught me everything I know about the music business," he said.

Police say several people were involved in a dispute in a triplex on St. Remi St. near Notre-Dame St. at about 5:30 p.m.

Gitelman and Garner died after the condominium was lit on fire. Witnesses say they saw one man run out of the triplex in flames and collapse in an alleyway before he was brought to hospital.

The second man was found dead inside the apartment.

Police believe both victims were locked inside the apartment as fire was set to the building. They are seeking three suspects.

The victims were targeted, and the attack may have been connected to drugs and organized crime, said Montreal police spokesperson Anie Lemieux.

Lemieux said police are not ruling out a possible link between the two deaths and that of hip-hop artist Paul Frappier, known as Bad News Brown, who was murdered in Little Burgundy exactly nine months prior to the deaths of Garner and Gitelman.

"In this case, its still to early to say if this is linked to anything else similar or not, but investigators look into every possibility when they investigate cases like this," said Lemieux.

Garner's friend, Sebastien LaBerge, who was also his partner in their promotions company Escape Entertainment, said he did not see any signs of trouble.

"If Matt had an issue, he did not speak of it," he said, adding that Garner had a major impact on Montreal's hip-hop scene.

"He would assist artists in developing videos. He would help them do some level of PR throughout Canada, and he was just a very helpful guy," he said

Moe Arora, a music executive and another friend of Garner's agreed.

"Anything that happened in Montreal in recent years in the hip-hop community, he was a catalyst to... He truly was the backbone of the hip-hop community in Montreal,"said Arora.

Anyone with information is asked to call Info-Crime at 514-393-1133. All calls are anonymous.

Friends of Garner have set up a Facebook condolences page and are asking people to light a candle in his honour at 8 p.m. Sunday evening.