Jean Charest is traveling east to promote the north.

The Quebec Premier is traveling Europe for the week to sell investors on his Northern Plan, designed to develop the remote, mineral-rich areas of the province.

Charest will visit the United Kingdom, Belgium and Germany to make his pitch.

He will speak to the Financial Times Global Energy Leaders Summit and the British-Canadian Chamber of Commerce in London. He'll speak to business investors in Brussels and will make a presentation on his Northern Plan to the German-Canadian Business Club in Frankfurt.

Charest went to New York earlier this month to make a similar pitch, selling investors on the vast untapped mineral and energy resources of the northern part of the province.

The provincial premier has promised $80-billion in public and private investments by 2036, all above the 49th parallel.

Charest will visit Japan and China later this year on a similar mission.