Bell is donating $100,000 to the Canadian Red Cross to assist people impacted by wildfires in Fort McMurray.
In addition, Bell is working with the Mobile Giving Foundation to facilitate donations to the Red Cross Alberta Fires Emergency Appeal.
Thousands have been forced from their homes in the largest fire-related evacuation ever in Alberta.
• Visit redcross.ca and provide your contact and payment information
• Text FIRES to 45678 to donate $10
• Text REDCROSS to 30333 to donate $5.