Montreal police are handing out fliers near Park metro station Friday afternoon in an attempt to jog someone's memory about a missing woman.

73-year-old Maria del Carmen Serrano was last seen Tuesday afternoon when she left her home to visit a nearby friend.

She never reached her friend's house.

Serrano's son reported her missing at 8 p.m. that night, and despite several searches, has turned up no signs of his mother.

Serrano has Alzheimer's and has gone missing before, but authorities and her family are particularly worried because of Wednesday's storm.