Québec Solidaire (QS) Spokesperson Gabriel-Nadeau Dubois stepped up to the lectern in a park in east end Montreal on Wednesday, promising to deliver what he called a "transport revolution."
With his forest-green suit and the Saint Lawrence River as a backdrop, the 32-year-old delivered the latest in a series of bold promises that have included a surcharge on SUVs and other polluting vehicles, new taxes on wealth and large inheritances and a commitment to buy 10,000 homes to resell at a discount.
Young people, it appears, are listening.
While poll after poll puts François Legault's Coalition Avenir Québec (CAQ) far ahead of the pack in the race to the Oct. 3 provincial election, the top pick for voters between the age of 18 and 34 is Québec Solidaire, a left-wing sovereigntist party focused on climate change, wealth inequality and the housing crisis.
Nadeau-Dubois, who shares party co-spokesperson duties with Manon Massé, is a former leader of Quebec's 2012 student protests.
He's counting on continued support from young, educated Quebecers, who are also the demographic least likely to show up at the ballot box.
While his promises have drawn scorn from his adversaries, Nadeau-Dubois isn't afraid to say society needs to change if it wants to fight the climate crisis and pay for services for the elderly, among others.
His party's slogan, "Changer d'ère," translates to "change the era."
"I am honest with Quebecers. I am transparent with Quebecers when I tell them things need to change," he said. "Things need to change if we want a great future for our kids and grandparents."
On Wednesday, he announced an eight-year, $47-billion plan to invest in the Montreal region's public transit network through a Metro expansion, a new tramway and reserved bus lanes.
It's the kind of promise that appeals to his young base, who helped propel the party to a breakthrough 10 seats in 2018, up from three the previous election.
A Léger survey published at the end of August showed the CAQ in the lead overall, with 42 per cent support compared to 17 per cent for the Liberals (PLQ) and 15 per cent for Québec Solidaire.
Among voters between the ages of 18 and 34, Québec Solidaire led with 36 per cent support, compared to 26 per cent for the CAQ and 16 per cent for the Conservatives (PCQ) -- another party that has seen an increase in youth support.
Danielle Pilette, an associate professor of strategy, social responsibility and environment at the Université du Québec à Montréal (UQAM), says younger Quebec voters were strongly influenced by the massive 2012 protests over proposed tuition hikes, where tens of thousands of angry students followed Nadeau-Dubois into the streets.
She says the protests created an enduring interest in issues such as access to higher education and environmental causes and led many to turn against the old-guard Liberals and Parti Québécois (PQ), who they saw as failing to respond to their concerns.
She says it's no surprise that many young voters are turning to Québec Solidaire, which champions the environment and class equality.
Yet, she notes that young, educated voters are less "homogeneous" than older ones, which explains why some are turning to the "social order" promised by the Conservatives.
Any party that depends on the youth vote may have a difficult path to victory.
Not only are they a smaller segment of an ageing society, but they're less likely to vote.
In the 2018 Quebec election, 53 per cent of voters under 35 cast a ballot compared to nearly 70 per cent of those aged 35 and up.
As Nadeau-Dubois delivered his transit promise in Montreal's east end, his co-spokesperson was in Trois-Rivières and Quebec City, continuing her weeks-long tour of the province's universities.
Massé says her approach is to listen to what young people have to say and remind them that they can make a difference.
"Youth under 34 represent almost a third of Quebec's electorate, and consequently, if they vote, they have the possibility of shaping the result of the vote," she said. "That seems to hit them as an argument because I've seen in the last few days that they feel that their vote can count."
Those who don't vote, she says, usually tell her it's because they don't feel politicians care enough about the issues that are important to them, such as climate change.
While it may appear odd for the party to send a silver-haired 59-year-old to reach out to students, Massé says she's happy to relinquish the role of parliamentary leader and would-be premier to her younger colleague to focus on what she feels is her biggest strength: connecting with voters on the ground.
Pilette believes Québec Solidaire has a strong base of passionate young supporters, and getting them to vote isn't the party's biggest problem.
The party's challenge, rather, is appealing to older generations who will likely be put off by the more radical promises, such as a tax on wealth or inheritances over $1 million.
She also believes the party may be relying too heavily on Nadeau-Dubois, who cuts a more "dogmatic" and less sympathetic figure than Massé, who is known for being approachable and clear-spoken.
"We're seeing the limits of their program, especially when it comes to taxation, and we're seeing the limits of the messenger," she said.
Nadeau-Dubois, at the park in Montreal, appeared to recognize the generational divide and called on his young supporters to appeal to their older family members to give his party a chance.
"Talk to your parents, go talk to your aunts, your uncles, your grandparents," he urged them. "We need all generations to work together if we want to succeed in our fight against climate change."
-- This report by The Canadian Press was first published on Sept. 8, 2022.
