The 12th edition of Fashion Preview took place at the Technological Arts Society (SAT) on Wednesday.

It's a major event for Montreal designers. 

The works of about a dozen Montreal fashion and fashion accessories creators were highlighted. Buyers, media and fashion lovers were present to discover the latest collections.

Created by Emanuela Lolli in 2014, Fashion Preview brings established and new faces to the market and lets the fashion-savvy discover the talent coming out of the city.

The financial reality has changed drastically in the past years, said Lolli.

"We used to have provincial and municipal subsidies. Now we have only a little amount from MMode (municipal subsidy) but nothing from the provincial government," she said, adding that everybody is volunteers.

"That’s why we only did one day instead of three," she said. 

Lolli said she hopes the provincial government will support the event in the future.

Local fashion schools always have a strong representation at the event. For this 12th edition, the Cégep Marie-Victorin fashion school presented SIGNAL, a capsule collection by fashion design graduates.

"Students really don’t have outlets to promote their new collections and designs. Fashion Preview gives them that,” said Lolli.

Designers who presented fashion shows included:

  • Pierre-Olivier Allard, whose textile transformations and three-dimensional effects are at the heart of his aesthetics
  • GENIAEVELINA by designer Genia De Marco, who has a special interest in print and textiles, incorporating a painter's aesthetic in her work. Influences often come from cultural traditions, mythologies and folklore.
  • LAKUACHIMOTO, a unisex line aiming to be inclusive and progressive. This first collection, called Bully Proof, is a mix between streetwear and couture.
  • Process Visual by Jessy Colucci, who started his brand one year ago as a student. He won Telio’s national design award in 2018.
  • Pedram Karimi, a vegan-inspired brand of minimal yet poetic non-gendered garments.

Pop-up stores of accessory designers Aeer Bags, SYP Workshop, Guillotine, K8 Jewelry, Kris Warren and Nina Nanas Jewelry will also be on site.