Election campaigns tend to be all about image and who can get the most media attention and, in this TV age, the way politicians try to do this is with photo-ops.
It's all designed to catch the eye, but what happens when you can't see?
CTV Montreal's Rob Lurie put that question to Ron Pelletier, a sightless man who is in many ways far from blind.
"I have a natural ability to recognize bs when i hear it," said Pelletier.
Pelletier is paying closer attention to the election than most. He reads party policies, and he listens to what leaders say and whether they say it with conviction.
"In the tone of voice, you get to pick up some of the sincerity and sometimes you don't find any sincerity," he said.
But he said too many people are distracted by all this mugging for the camera.
"I think you people, and by that I mean people who are fully sighted, get distracted by the cosmetics, which to me are irrelevant," he said.
"It's the person and it's the party that you should be interested, it's not the hat or the uniform they're wearing."
But historically cosmetics have played a role, and you can blame TV folks for that.
Take the first televised debate, for instance, between Richard Nixon and John F. Kennedy.
Kennedy comes off great on TV and Nixon doesn't. As a result, those who watched it thought Kennedy won, but those who listened on radio gave the edge to Nixon.
Sandra Cassell, a social worker, lost her sight ten years ago due to a degenerative eye condition.
In a way, she said, it made her a better person.
"There are probably many people i met over the past 10 years since I started losing my vision that I probably would not have even given a chance to meet if I was sighted," she said.
So now, she tries to see past image.
"I listen to their tone of voice," she said.
