Mattel partners with Quebec vegan ice cream company for Barbie's 65th anniversary
Mattel has partnered up with Grazy, a Quebec foodtech company that has created a special ice cream flavour to celebrate the 65th anniversary of the iconic Barbie doll.
Maude St-Pierre, the founder and president of Grazy, a plant-based dessert company, says she pitched the idea to Mattel last fall.
"Well, obviously, this is good news for us. I'm very grateful for Mattel's trust in this collaboration, and the team is very proud," St-Pierre said in a recent interview.
The new vegan, oat-based frozen dessert, Barbie X Grazy Birthday Cake Dream, is now available in more than 500 retail locations across Quebec.
"I think it's a really creative and fun product, the Barbie flavour that we've developed. It's [got] a rich and creamy texture. It's covered with rainbow sprinkles, so it's really fun, and I think it's the perfect treat to celebrate the 65th anniversary of Barbie for sure," she said.
Grazy, founded in 2020, was initially distributed to the food service industry and has recently expanded to retail grocery chains and stores within the province. The company is now focusing on distributing nationwide.
St-Pierre noted that her products are inclusive in that they contain no allergens or artificial colours and flavours.
"Our mission since the start has been to elevate vegan comfort food. So we've been working very hard to make the texture very creamy. I think we have done a good job. People will have to try it for sure."
CTVNews.ca Top Stories
Manitoba man acquitted 50 years after murder conviction
A Manitoba man convicted of murder 50 years ago has been acquitted. Clarence Woodhouse was found guilty in 1974 of fatally beating and stabbing a restaurant worker in downtown Winnipeg.
Health official confirms death of Ontario child following rabies diagnosis
A health official has confirmed a child in Ontario has died after they came in contact with a rabid bat.
Breast cancer patient says she had to lie to get a mammogram in Ontario
When an Ontario doctor refused to sign off on a mammogram for 38-year-old Sidra Lone, the mother of four says she was left with no choice but to lie.
American expat votes in Canada could 'change everything': election expert
With the U.S. election widely predicted to be a close race, some believe American voters in Canada and overseas will be crucial in helping elect the new president about a month from now.
Ontario family devastated after losing thousands to online flight ticket scam
An Ontario family was planning a religious trip to Saudi Arabia that included 10 people, but when they were checking in for their flights, the family discovered some of their tickets were fake.
Toronto police officer convicted of stealing from dead people sentenced to 7 years in prison
A Toronto police officer convicted of stealing from deceased individuals he was supposed to be investigating has been sentenced to seven years in prison.
Grandparents found hugging each other after fallen tree killed them in their South Carolina home
As Hurricane Helene roared outside, the wind howling and branches snapping, John Savage went to his grandparents' bedroom to make sure they were OK.
Canadian figure skater suspended at least 6 years for 'sexual maltreatment'
Canadian figure skater Nikolaj Sorensen has been suspended for at least six years for 'sexual maltreatment,' the Office of the Sport Integrity Commissioner announced Wednesday.
Influential prophesizing pastors believe reelecting Trump is a win in the war of angels and demons
Thousands sang, cheered and prayed as multiple preachers declared Donald Trump to be God's favoured candidate to defeat what one called the “forces of darkness.”