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SAQ prices are going up in February

An SAQ Inspire rewards card is seen at one of the provincial liquor stores, Friday, March 29, 2019 in Montreal. THE CANADIAN PRESS/Ryan Remiorz An SAQ Inspire rewards card is seen at one of the provincial liquor stores, Friday, March 29, 2019 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
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The Société des alcools du Québec (SAQ) says it will be increasing its prices this winter.

The price hike, which will take effect in February 2025, will exclude "small-price" wines, which are sold for less than $12.

According to the SAQ, this new "moderate" mark-up is necessary due to rising costs and the financial context in which it operates.

The Crown corporation points out that there has been only one increase in its mark-up since 2017, which took place last May, but it now plans to review it annually.

The mark-up represents the gross margin that the SAQ takes after paying suppliers.

In May, the increase excluded wines sold at $15 or less.

In 2025, that will be reduced to bottles sold for less than $12.

The surcharge will apply differently to the various alcohol and bottle prices.

For a $15 wine, the SAQ indicates that the mark-up will increase by 0.3 per cent, representing about five more cents on the retail price of the bottle.

For spirits priced at $45, the mark-up will increase by 3.4 per cent, which will have an impact of $1.50 on the retail price.

Last spring, SAQ CFO Édith Filion explained that mark-ups represent about half of the corporation's total revenues.

-- This report by The Canadian Press was first published in French on Nov. 8, 2024. 

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