Quebec's language watchdog is encouraging retailers to do away with the term “Boxing Day” when describing the sales that usually begin Dec. 26.

The OQLF wants retailers and consumers to use "Les soldes de l’après-Noël," which translates to "After Christmas sales” instead.

In a statement released Thursday, the bureau says the French alternative is “just as inviting” as the English saying.

The OQLF says nobody will be penalized if they don't use the suggested term, but that it is their mandate to promote the proper use of French and that's what they're doing.

According to its online lexicon, the watchdog came up with the alternate terms for Boxing Day sales in 2004.

Last month, the OQLF issued a similar edict on Black Friday, saying "Vendredi fou" would be more appropriate.