Montreal hot sauce makes spicy new addition to YouTube show 'Hot Ones'
Bottle after bottle of Curry Verde made its way down the La Pimenterie production line Thursday morning as workers filled the largest order for the green hot sauce ever placed.
Just how much is being made?
La Pimenterie founder Julien Frechette says that’s top secret -- but it's "a lot."
His client is big and constantly goes viral on the 'First We Feast' YouTube channel, which boasts more than 12 million subscribers.
After years of sending free samples, La Pimenterie finally caught its big break on 'Hot Ones,' a hugely popular YouTube show currently in its 21st season.
Host Sean Evans asks celebrity guests questions while they eat chicken wings with hot sauce that get progressively spicier.
"We just got the lucky email a couple months ago saying 'Hey Julien we wanna talk about this curry verde sauce,'" Frechette recalled.
The Thai-style green hot sauce is the second on the scale from mild to strongest.
So far, it's been an easy warm-up sauce for guests celebs Julia Louis Dreyfus and Jason Sudeikis.
"Every week, we're extremely excited to see who's gonna be on the show, who will taste our hot sauce that we did here. So it's almost a dream," Frechette told CTV News.
While 'Hot Ones' has the exclusive rights to sell the Montreal-made sauce, La Pimenterie's founder says the show has kicked things up a notch for the company.
"I can compare it to like the Grammy or Emmy of hot sauce in terms of what it gives for recognition," Frechette said.
Frechette founded the company in 2016. He said the market at the time was missing hot sauce that balanced heat with flavour.
"I like to think of hot sauce as wine. So basically, you know you have pairing with wine -- there's pairing for hot sauce," he explained.
La Pimenterie tries to source most of its peppers locally and is constantly experimenting to develop new flavours.
Frechette hopes Curry Verde's success on this season of 'Hot Ones' heats up and leads fans on a flavour journey to find the La Pimenterie sauce suited for their own palate.
CTVNews.ca Top Stories
Canadian gov't proposes new foreign influence registry as part of wide-spanning new bill
Prime Minister Justin Trudeau's government is proposing a suite of new measures and law changes aimed at countering foreign interference in Canada, amid extensive scrutiny over past meddling attempts and an ever-evolving threat landscape.
Boeing Starliner capsule's first crewed test flight postponed
The long-awaited first crewed test flight of Boeing's new Starliner space capsule was called off for at least 24 hours over a technical issue that launch teams were unable to resolve in time for the planned Monday night lift-off.
Teacher charged in historical sexual assault of Calgary teenage girl
Calgary police have charged a teacher with the alleged sexual assault of a teenage girl more than 20 years ago.
Winnipeg man admits to killing four women, argues he's not criminally responsible
Defence lawyers of Jeremy Skibicki have admitted in court the accused killed four Indigenous women, but argues he is not criminally responsible for the deaths by way of mental disorder – this latest development has triggered a judge-alone trial rather than a jury trial.
Man banned from owning animals after fatal Calgary dog attack
The owner of three Calgary dogs that got loose and mauled a woman to death in 2022 has been ordered to pay a $15,000 fine within one year and banned from owning any animal for 15 years.
East-end Ottawa family dealing with massive rat infestation
Residents in Ottawa’s Elmridge Gardens complex are dealing with a rat infestation that just won’t go away. Now, after doing everything they can to try to fix the issue, they are pleading with the city to step in and help.
Mediterranean staple may lower your risk of death from dementia, study finds
A daily spoonful of olive oil could lower your risk of dying from dementia, according to a new study by Harvard scientists.
An El Nino-less summer is coming. Here's what that could mean for Canada
As Canadians brace themselves for summer temperatures, forecasters say a weakening El Nino cycle doesn’t mean relief from the heat.
Newfoundland and Labrador latest province to tighten rules on Airbnbs
Newfoundland and Labrador is the latest jurisdiction to bring in stricter rules for short-term rentals, with a coming set of regulations that will force operators to register with the provincial government.