Three months ago the owner of a sports merchandise store told CTV that business was terrible because of the poor showing by the Canadiens.

The one bright spot for Enrique Santana's Sports Crescent store was sales of PK Subban-branded jerseys and caps.

"I would say with the Canadien name and number, he's almost 50% of our margin. 50%. Every day we sold Subban merchandise," said Santana.

Now Santana is marking all Subban items at half-price, seeing as how the marquee player has been traded to Nashville.

Snap polls seem to indicate the overwhelming majority of hockey fans believe Nashville got the better part of the deal, although many observers say Shea Weber is still a good defenceman.

Critics of the trade say, from a game standpoint, Weber has ten years left on a contract that expires when he turns 41.

Others point out that it's yet another sign the Canadiens, as an organization, are unable to handle players who are lively, skillful, and make a contribution to not just the team, but to society.

Subban made a massive contribution last September when he pledged to donate $10 million to the Montreal Children's Hospital.

After learning of the trade, Subban said Wednesday that he would fulfill his agreement to make a mark on Montreal, even after moving to Tennessee.

He said last September that he wanted a legacy beyond being a hockey player, and he spent several days each month visiting children needing medical care.

Marie-Josée Gariepy, president of the Montreal Children's Foundation, said members of Subban's family told her on Wednesday they would continue to honour the commitment.

"I don't think it will change much.He will be less physically present with the patients, that's for sure. He won't be in Montreal anymore, but you know raising money, you know it's a science in a way and I think so we'll help him go through," she said.

Subban is currently in Paris, but he will be back in Montreal later this summer.

He is hosting a Just for Laughs gala on August 1, and proceeds from the event will go to his hospital foundation.