Montreal to get a new, largely digital fashion week
A model shows a creation from Pink Tartan while walking the runway during Toronto Fashion Week in Toronto on Monday, Oct. 20, 2014. (Chris Young / THE CANADIAN PRESS)
A new fashion week is in the works for Montreal, and it will largely take place online.
Digital Fashion Week Montreal is set to launch in March 2017, with organizers "re-writing the fashion week business model."
Runway shows will be streamed live to a global audience, but there will also be real-world networking events and other educational initiatives to support Canadian designers.
The showcase was founded by Melanie Trevett, a fashion and retail entrepreneur who recently moved to Montreal from the United Kingdom.
Her new festival comes three years after Montreal Fashion Week merged with the city's Fashion + Design Festival in 2013.
It also follows the loss of Toronto Fashion Week, which announced earlier this month that it was folding.
"Canadian designers will be empowered with a fashion week that truly belongs to them, one that will take their careers into the future and from which the industry can grow internationally," according to a release issued Wednesday.
The event has lined up sponsors including Maybelline New York, Redken 5th Avenue New York, and essie.