Montreal hot sauce makes spicy new addition to YouTube show 'Hot Ones'
Bottle after bottle of Curry Verde made its way down the La Pimenterie production line Thursday morning as workers filled the largest order for the green hot sauce ever placed.
Just how much is being made?
La Pimenterie founder Julien Frechette says that’s top secret -- but it's "a lot."
His client is big and constantly goes viral on the 'First We Feast' YouTube channel, which boasts more than 12 million subscribers.
After years of sending free samples, La Pimenterie finally caught its big break on 'Hot Ones,' a hugely popular YouTube show currently in its 21st season.
Host Sean Evans asks celebrity guests questions while they eat chicken wings with hot sauce that get progressively spicier.
"We just got the lucky email a couple months ago saying 'Hey Julien we wanna talk about this curry verde sauce,'" Frechette recalled.
The Thai-style green hot sauce is the second on the scale from mild to strongest.
So far, it's been an easy warm-up sauce for guests celebs Julia Louis Dreyfus and Jason Sudeikis.
"Every week, we're extremely excited to see who's gonna be on the show, who will taste our hot sauce that we did here. So it's almost a dream," Frechette told CTV News.
While 'Hot Ones' has the exclusive rights to sell the Montreal-made sauce, La Pimenterie's founder says the show has kicked things up a notch for the company.
"I can compare it to like the Grammy or Emmy of hot sauce in terms of what it gives for recognition," Frechette said.
Frechette founded the company in 2016. He said the market at the time was missing hot sauce that balanced heat with flavour.
"I like to think of hot sauce as wine. So basically, you know you have pairing with wine -- there's pairing for hot sauce," he explained.
La Pimenterie tries to source most of its peppers locally and is constantly experimenting to develop new flavours.
Frechette hopes Curry Verde's success on this season of 'Hot Ones' heats up and leads fans on a flavour journey to find the La Pimenterie sauce suited for their own palate.
CTVNews.ca Top Stories

Homeowners brace for mortgage payment shock amid higher-for-longer rate outlook
From ultra-low interest rates that led to a huge spike in real estate demand to the speed with which interest rates shot up to levels not seen in a generation, it's been hard to keep up with the shifting landscape for mortgage holders.
McDonald's, Wendy's defeat lawsuit over size of burgers
McDonald's and Wendy's have defeated a lawsuit accusing them of deceiving hungry diners by exaggerating the size of their burgers.
New study shows where you fall on new internet addiction spectrum
Researchers have come up with categories for people who are addicted to the internet and for those who are at risk.
Diwali fireworks advisory issued despite warnings it might be discriminatory: emails
An Environment Canada advisory that singled out Diwali fireworks as a reason to prepare for poor air quality last October was issued despite multiple warnings from some staff about it being discriminatory.
Federal ministers still lack mandate letters, two months after majority shuffled
Prime Minister Justin Trudeau has yet to issue mandate letters for his cabinet ministers, two months after announcing an overhaul to his front bench.
Grizzly bear attacks rare, but a risk in wilderness, experts say after Banff deaths
Grizzly bear experts say fatal attacks are extremely rare, but it's always a risk when people venture into the wilderness.
Venus may be choked in toxic clouds, but lightning could be a rare sight there, new data suggests
We know the second planet from the Sun to be an inhospitable place, cloaked in thick, yellow clouds of sulfuric acid – but according to a new study, a hypothetical trip to Venus might not be full of thunder and lightning.
Before and after: Damage in wake of Canada's wildfires seen from space
Images captured by satellite show that the damage left in the wake of some of Canada's worst wildfires.
UN Security Council approves sending a Kenya-led force to Haiti to fight violent gangs
The UN Security Council voted Monday to send a multinational force to Haiti led by Kenya to help combat violent gangs in the troubled Caribbean country.