Montreal hot sauce makes spicy new addition to YouTube show 'Hot Ones'
Bottle after bottle of Curry Verde made its way down the La Pimenterie production line Thursday morning as workers filled the largest order for the green hot sauce ever placed.
Just how much is being made?
La Pimenterie founder Julien Frechette says that’s top secret -- but it's "a lot."
His client is big and constantly goes viral on the 'First We Feast' YouTube channel, which boasts more than 12 million subscribers.
After years of sending free samples, La Pimenterie finally caught its big break on 'Hot Ones,' a hugely popular YouTube show currently in its 21st season.
Host Sean Evans asks celebrity guests questions while they eat chicken wings with hot sauce that get progressively spicier.
"We just got the lucky email a couple months ago saying 'Hey Julien we wanna talk about this curry verde sauce,'" Frechette recalled.
The Thai-style green hot sauce is the second on the scale from mild to strongest.
So far, it's been an easy warm-up sauce for guests celebs Julia Louis Dreyfus and Jason Sudeikis.
"Every week, we're extremely excited to see who's gonna be on the show, who will taste our hot sauce that we did here. So it's almost a dream," Frechette told CTV News.
While 'Hot Ones' has the exclusive rights to sell the Montreal-made sauce, La Pimenterie's founder says the show has kicked things up a notch for the company.
"I can compare it to like the Grammy or Emmy of hot sauce in terms of what it gives for recognition," Frechette said.
Frechette founded the company in 2016. He said the market at the time was missing hot sauce that balanced heat with flavour.
"I like to think of hot sauce as wine. So basically, you know you have pairing with wine -- there's pairing for hot sauce," he explained.
La Pimenterie tries to source most of its peppers locally and is constantly experimenting to develop new flavours.
Frechette hopes Curry Verde's success on this season of 'Hot Ones' heats up and leads fans on a flavour journey to find the La Pimenterie sauce suited for their own palate.
CTVNews.ca Top Stories

Canada marks National Day for Truth and Reconciliation with events across country
Seas of orange flooded events across the country on Saturday as Canadians gathered to acknowledge systemic oppression of Indigenous people and observe the third annual National Day for Truth and Reconciliation.
Nearly half of Canadians have no plans to mark National Day for Truth and Reconciliation
A new survey found that 48 per cent of Canadians say they won’t be taking any specific action to recognize National Day for Truth and Reconciliation.
Jury acquits delivery driver of main charge in shooting of YouTube prankster
A jury on Thursday found a delivery driver not guilty in the shooting of a YouTube prankster who followed him around a mall food court earlier this year.
W5 Ferraris worth nearly $1M seized from Edmonton men linked to Pivot Airlines drug-smuggling scandal
Two Edmonton men at the centre of an international cocaine-trafficking scandal that led to the detainment of a Canadian airline crew in the Dominican Republic last year are back in the spotlight. They're facing numerous charges after police seized a pair of stolen Ferraris worth roughly $1 million.
U.S. government shutdown threat eases after House passes a 45-day funding plan, sending it to Senate
The threat of a federal government shutdown was suddenly easing Saturday after the House quickly approved a 45-day funding bill to keep agencies open, once Speaker Kevin McCarthy dropped demands for steep spending cuts and relied on Democratic votes for passage.
Scientist rediscover bat that hasn't been seen in 100 years
After first being captured over a century ago, scientists have re-discovered a species of bat that hasn't been seen since 1916.
'Reconciliation is a lifelong experience': Gov. Gen. Mary Simon reflects on Truth and Reconciliation
On the third annual National Day for Truth and Reconciliation, Gov. Gen. Mary Simon says that while she acknowledges the time it takes to fulfill calls to action, she also understands the frustrations that progress is too slow, and she feels 'we should speed things up.'
Almost all of Nagorno-Karabakh's people have left, Armenia's government says
An ethnic Armenian exodus has nearly emptied Nagorno-Karabakh of residents since Azerbaijan attacked and ordered the breakaway region's militants to disarm, the Armenian government said Saturday.
Putin marks anniversary of annexation of Ukrainian regions as drones attack overnight
Russian President Vladimir Putin on Saturday insisted that the residents of four Ukrainian regions that Moscow illegally annexed a year ago 'made their choice -- to be with their Fatherland.'