MONTREAL - Some Montrealers who have blocked junk mail by affixing no-flyer stickers to their mailboxes are irritated now that Canada Post is begging them to rethink their refusal.
Canada Post has sent out 950,000 notices to Canadian addresses attempting to persuade residents to start taking the unwieldy piles of paper once again.
According to the missive, those who don’t take the fliers are "…missing out on mail that could save them money and keep them connected to their community.”
The letter urges residents to rip off their no-flyer sticker and return a postage-paid card to a marketing service provider named Lowe-Martin in Ottawa in order to start receiving the paper notices again.
One marketing professor said that Canada Post is likely just trying to make more money by delivering more flyers.
“I think Canada Post is hurting for business,” said Concordia University Marketing Expert Brent Pearce. “I'm assuming this is all part of Canada Post's trying to restructure to make themselves more viable.”
Canada Post has defended the initiative as an opportunity to update their no-flyer lists.
“The program was implemented in 1997 and quite frankly we had not maintained the database,” said Anick Losier of Canada Post.
