Union denies corruption ad targets Italians
Published Friday, September 13, 2013 10:41PM EDT
Last Updated Saturday, September 14, 2013 3:31PM EDT
A new TV commercial that aims to bring attention to corrupt practices unearthed at the Charbonneau commission is ruffling some feathers in the local Italian community.
The advertisement, sponsored by Montreal's blue collar union, features an extended scene of a well-dressed man stuffing cash into a safe, as lively Italian-sounding folk music plays loudly throughout.
At the end it is revealed that the well-dressed man also has a huge rat tail sprouting out of his backside.
"I think it's pretty obvious with the choice of actor, the setting and the music, Montreal's blue collar union was really aiming to portray the Italian Canadian players as the sole perpetrators in this whole system, which couldn't be further from the truth," said Adam Zara, Deputy Editor of the Panoram Italia magazine.
"Wasn't it the Montreal city engineers who were accepting brown envelopes?"
But the president of the union that organized the commercial denies that it aims to single out Italians for misdeeds.
But he does not deny that the commercial was meant to be an attention-grabber.
“We want the citizens to not forget what's happened in Montreal," said Michel Parent, president of Montreal blue collar workers' union.
"Contractors, if they don't do the job right, they get the contract again. That's not good for the citizens. The citizens deserve to have the best services and we are engaged to do that," he said.
Parent says the ad is aimed at getting Montrealers out to vote in the upcoming municipal election.
See the commercial below: