Bullying is much more than one kid shoving and punching another on the playground, and Quebec police are trying to educate children about its extent.
In conjunction with police technology students at the University of Sherbrooke, they've produced a series of videos about children being bullied, and how the victims can fight back.
The videos show children being verbally taunted, physically assaulted, and harassed on Facebook.
Each one ends with three possibilities for resolving the conflict.
The idea is to watch the videos in class and discuss what to do.
Brigitte Coulombe, the principal of Pie IX school, said the only way bullying ends is when a victim seeks help.
"If they don't say it to the adults it's going to be continued in the school, in the school yard," said Coulombe.
Montreal police say the focus on cyberbullying is timely, and something many parents may not understand.
With social media only rising to prominence within the past decade, most parents never had to face online attacks.
Officer Julie Mazerolle said some parents are unaware of the problems associated with given children access to phones and the internet.
"It's becoming a big problem because kids are younger and younger and younger. They almost have cell phones in grade 5 or 6," she said.
The new videos will soon be distributed in all Montreal-area schools.
Police say they hope they will become a useful tool to help students stand up to bullying.
